Friday, December 21, 2012

How much is too much?

As a follow up to my entry regarding the new Internet mob, I would like to enumerate the requests for payments from Internet management businesses and then you do the math.  Let me know if you think it is too little or too much to spend on making sure that my Internet reputation looks consistent with my actual reputation amongst my peers and my patients.

September, 2012 - request for $25,000 to remove unfavorable posts on a complaint site.
September 2012 - request for $350/month to manage reviews - 2 year contract required
October, 2012 - request for upfront payment of $10,000 with $5000 a month required to maintain the account over time - 2 year deal required.
October 2012  - request for $20,000 and $3000 month for management of poor reviews on a complaint site.
October, 2012 - request for $8000 up front and then $1500/month for reputation management
November 2012 - request for $9500 up front and then $300/month for management of poor reviews on a complaint site.
Today - request for $5000 up front and then $500/month to manage on line reputation

I am sure you see where I am going with this.  If I were to pay all of these people, I am sure my on line reputation would still be a nightmare.  As long as I do revision rhinoplasty as a primary specialty, I will get the tough cases.  I am hoping that new patients will read reviews of Dr. Jay Calvert elsewhere - that is other than the sites where they add a little spice of their own and then request payment.  - http://drjaycalvertreviews.com or http://www.drcalvert.com/testimonials.  Good luck and always feel free to contact us directly at 310.777.8800.